Hello! I'm James
I am award-winning media professional with 18+ years of experience, having focused on delivering consumer-centered measurable outcomes, cross-channel media modeling, and CRM and business strategy for clients across various industries. I am dedicated to providing my clients with the best possible results that drive brand love.
James S. Simon
AWARD-WINNING MEDIA PROFESSIONAL
+1 646-246-2632
Email:
James.Simon@mac.com
Home Town:
​Hillsborough, NJ
Date of Birth:
March 5th, 1978
Phone:
EXPERIENCE
2022 - 2023
EssenceMediacom
New York, NY
Partner | Group Director, Planning
Planning lead for US & CA; orchestrated all strategic planning and go-to-market activations for multiple business units across software, hardware, and store & services
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Developed consumer forward marketing solutions addressing clients’ key objectives and market goals, while challenging the notion of how their brands should behave in an ever evolving marketplace
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Agency IAT lead responsible for all media arrangements including
strategy, distribution, ad-operations, and post-campaign analysis
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Collaborated with internal specialists to execute national advertising campaigns, plan global digital distribution, and re-deploy a 2M+ consumer sales and marketing database
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Codified planning approach across internal key-stakeholders to ensure consistency in product and measurable insights post-campaign
2019 - 2022
Mediacom
New York, NY
Partner | Client Investment Lead
Lead planning and activation across multiple business units, driving brand awareness and product demand KPIs
Instituted Reebok’s first to brand mixed-media-model to understand the benefits of CLV and prioritize investment across the consumer purchase funnel
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Leveraged Reebok’s CRM database to develop baseline audience strategy approach that maximized investment across channels and products
Internal cross-channel lead ensuring accuracy across deliverables and consistency in client communications
2016 - 2018
Mindshare
New York, NY​
Partner | Director, Digital Strategy
Responsible for the development and stewardship of the digital strategy as executed across all components of the digitally led media plans
Served as a key liaison among various media groups including communication planning, analytics, research, digital planning and buying to contribute to an overall media strategy with a well developed digital element
Drove digital innovation across agency teams both at a brand and client level
2014 - 2016
Mindshare
New York, NY​
Partner | Director, Strategic Planning
Lead digital planning across suite of brands including Intercontinental Hotels & Resorts, Kimpton, Crowne Plaza, Holiday Inn, Holiday Inn Express, Staybridge Suites, and Even
Launched online marketing presence for both Hotel Indigo and Even
Increased rate of bookings for Holiday Inn and Holiday Inn Express by 12% by evangelizing above-the-line campaigns utilizing satellite radio and national and local linear TV
2013 - 2014
MullenLowe Profero
New York, NY
Media Strategy Director, Global Account Director
Responsible for leading, inspiring and developing group of fifteen media professionals to maximize
efficiency and overall industry knowledge/awareness
Developed key partnerships inclusive of client side, partner and vendor
Achieved financial growth goals (+135% YoY) by managing costs, revenue targets, and SOWs in
accordance of each client contract
Built annual revenue models based on client objectives and overall business targets
Established Programmatic Television standards to serve as an additional revenue stream for
agency
Oversight on Global activity for multiple brands within EMEA, APAC and Americas regions
2006 - 2013
Morpheus Media, A CREATETHE Group Co.
New York, NY
Associate Director, Media and Client Strategy
Client lead for multiple key-client relationships, supporting growth across various channels based for brands’ objective
Lead the rollout of DISCUS compliancy for spirit brands to ensure proper advertising acumen
Developed media strategy for the NYT mobile app launch, leveraging learnings and best practices from their subscription based product
Supported account team growth from 3 to 25, ensuring each brand had curated specialists excelling in core elements of our brands’ overall go-to-market strategy
• Previous Positions: Assoc. Strategist, Strategist, Senior Strategist, Senior Manager
EDUCATION
1996 - 2000
Computer Science and Engineering
New Jersey Institute of Technology
Completed coursework in programming, computer systems, and computer languages.
2008
New York University
Management Practices | Leadership and Management Certificate
Completed coursework in growth management, leadership principles and effective communication.
CLIENTS
SKILLS
Traditional & Digital Media Planning / Buying
Growth Marketing
Media Strategy
Client Services
Omni-Channel Marketing
Business Strategy
EXPERTISE
Media Strategy
Develop and implement media strategies that drive measurable results for clients in various industries, including gaming, sportswear, finance, and CPG.
Cross-Channel Media Modeling / CRM
Utilizing brands' owned 1P datasets to optimize media plans and drive results for clients.
Business Strategy
Collaborate with clients to develop and execute business strategies that drive growth and success.